BBC Euro 2016 Campaign
Brief: Promote the BBC’s coverage of the Euro 2016 tournament.

Solution: To celebrate the history of the BBC and its commitment to over 75 years of football coverage, I produced a series of posters inspired by events from previous European tournaments. My ideas were formed around the word ‘one’ as the tournament will be live on the BBC’s famous channel.


- Looking through the history of the BBC, inspired me to create timelines of developments in football. My initial proposition was going to be "A lot has changed, except the channel", promoting the BBC's commitment to sports coverage and its reliability.
 
 
Gathering more research around the BBC and its coverage of football, I came across a number of news reports published by the BBC detailing the various events from each UEFA Euro tournament. The idea of visualizing each event really appealed to me as an opportunity to promote both the BBC and the upcoming Euro 2016 tournament.

The articles can be found here: http://www.bbc.co.uk/sport/football/18046139






BBC Euro 2016 Campaign
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BBC Euro 2016 Campaign

Poster campaign promoting the BBC's coverage of Euro 2016. Inspired by the history of the BBC and events from previous European tournaments.
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335
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Published:
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Attribution, Non-commercial, No Derivatives

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