Process Work
-instead of the usual earth-tone colors and structural patterns, the overall concept uses bright colors, as well as an intricate mark within a shape, which is shown here as "the leaf of life."
Press Kit Folder Template
-the inner and outer layout of the entire folder, including the infographic about poverty, which is attached within the press kit.
Child & Sponsorship Profiles
-the layout is showcasing each set of the child and sponsorship profiles, with one set being significantly different from the other, yet still maintaining consistency throughout the overall design of the collateral from the press kit.
Magazine Ad, Promotional Items & Mission Statement
-a layout of the full page ad, along with the promo items that come with the entire press kit for potential sponsors, as well as a mission statement explaining the primary objective of Children International, which is to help children who are less fortunate to have the opportunity to live better lives.
Billboard Ad
-a large format advertisement promoting child sponsorship, and giving "real help" and "real hope" to less fortunate children, in order for them to have a better future.
