Ford was embarking on a new national brand campaign that essentially asked consumers “Why compromise when you could have it all?”
 
It was up to our team to extoll those virtues of "and" over "or" in the social space. So we took to Tumblr to 

reinforce the underlying sentiment that "and" is always better.
 
Teaming up with dozens of artists and creators, we collaborated on countless pieces of media that reinforced that 

message in a fun, lightly-branded environment. The result was a whole lot of great work, millions of views and 

reblogs and even some awards.