Montezuma's Chocolate Rebrand
For my university module we were set a brief to rebrand an ethical food company of our choice, I chose Montezuma's Chocolate. Montezuma's provide luxury handmade chocolate products in the UK. They use packaging only sourced from UK suppliers and they ensure the material is from European sustainable or recycled sources. They are named after the Aztec emperor Montezuma, this rebrand focuses on the uniqueness of the Gods in this culture and uses them to represent the different flavours of the chocolate bar. They also act as characters that communicate the story of the chocolate making process. I worked with the brand values Innovative, Authentic, Handmade & Luxury.
To keep consistent with the Aztec theme I started to look more into Aztec patterns (see image above), I noticed a lot of M shapes within the patterns, this then led to me creating a M to reflect the patterns.
Each of the chocolate bars are represented by a unique god which I have geometrically constructed for the fronts of the packaging. Each of my illustrations take inspiration from the actual Aztec god drawings, mainly from their unique headwear (as seen below).