Recently I had the honor working on the new Axe commercial, I was hired to create all of the special fx for the ad. 

Alot of work went into creating the particels/smoke effect which is displayed in the ad, first we had to do a rough model of the actor for each scene because the director Erest wanted to create interaction between the effects and actors body. After this was completed I had to animate the model and match the movement of the actor from the video.

 

After all of this was done I went on to work on styleframes and create a look which the director was happy with. The next step in the process was create particle explosions that could be comped together to create to work together and create a effect that the director envisioned! 

 

In the video bellow you can see a breakdown of the process..