Pet Insurance
This was a project across a variety of media trying to convince pet owners to buy health insurance for their pets.
Print- Focusing on the simplicity and peace of mind.
TV- Focusing again on how easy the decision should be.
Guerrilla- These fake pieces of poop would be scattered around with signs in them, pointing out the extreme lengths you already go for your pets.
Mobile- This free, branded app would encourage you to use your pet's picture as your avatar as a constant reminder of your loved one.
