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About

About

Print ads for the BlackBerry PlayBook.
Published:
BlackBerry PlayBook Ads
Print Ads for the BlackBerry PlayBook OS 2.0
As a final project for our course in Global Marketing Communications Planning, I worked within an integrated team to develop a marketing communications strategy and mix to reposition the BlackBerry PlayBook brand.
 
Through our research, we determined the ideal target market for the BlackBerry PlayBook to be business consumers. We further segmented this target market into the following groups: executives, professionals (in general), IT professionals, small business owners/entrepreneurs.
 
Based on our understanding of the needs of these consumer groups, we sought to reposition the BlackBerry PlayBook as the ultimate working tool.As part of our wider marketing communications strategy, these were the print ads I developed (including the copy) to communicate our positioning to the various groups within our target market.
 
The tagline "Make Work Feel Like Play" is a play on the "PlayBook" name to help convey the product's core benefit to business consumers.
For executives.
For professionals (in general).
For IT professionals.
For small business owners and entrepreneurs.