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    Brand universe for Lázaro Casas - Photography Studio.
The final goal of the project was turning the company logo into the company brand. To do this we developed a global concept that could harmonize naturally with the existing logo. 

During the creation process, a target analysis was performed to gather insights on why pregnant women, brides, quinceañeras’ mothers and other potential customers would buy this service. We concluded that all of them wanted to remember those valuable and special moments of their lives. So qualities like preciousness and uniqueness became our inspiration to create the concept ‘treasure the moment’. 

During the implementation phase we created branding elements that help people relive those moments they want to treasure forever. We used colors that communicate nostalgia, graphic elements that resemble boxes in which photographs and memories are stored and words that remind us of important moments in our lives.
Photography by Chino Zenteno.