The Body Shop ' Get Your Hands Dirty' was a D&AD brief that I collaborated on with Jason Cartwright.
The ‘Get Your Hands Dirty’ campaign brings anew experience to the Body Shop’s customerson a number of levels, while reinforcing TheBody Shop’s brand values in a subtle manner.The campaign appeals to a mass audienceas it offers something for everybody.
The campaign bringscustomers back to the roots of the products.It focuses on creating aninteractive experience that will educatecustomers and make them feel involved in theproduction of the store’s products. This newexperience attracts a younger audiencewithout eliminating any of The Body Shop’scurrent customer base.
The poster campaign plays on the ideaof getting involved in the production process.The dirty cloth plays on the tag line while alsocreating a fun feel to the campaign.
Below is a summary of the campaign.
The campaign bringscustomers back to the roots of the products.It focuses on creating aninteractive experience that will educatecustomers and make them feel involved in theproduction of the store’s products. This newexperience attracts a younger audiencewithout eliminating any of The Body Shop’scurrent customer base.
The poster campaign plays on the ideaof getting involved in the production process.The dirty cloth plays on the tag line while alsocreating a fun feel to the campaign.
Below is a summary of the campaign.
The project was showcased on Lovely Package.
