People Lead Campaign
Audiences are encouraged to share images of their unique posters on social media using the campaign's hashtag, meaning their images will be regrammed on the campaign's social media sites, creating an online gallery of real people's messages.
The campaign also has a snapchat 'live story', and 'geo filter' which creates a real time story, with real peoples voices, resonating the the 'people lead' theme. It will also act as a form of raising awareness, as people using snapchat will be exposed to the story. The campaign will make people feel part of something bigger, as Londoner's will unite to express similar feelings, all contributing to the real people lead story.