My team's job was to take over this local business's Facebook page and start/operate a Twitter page. We had control of the accounts for three months (our assigned period of time). During the campaign, we developed content themes relevant to their consumer base, created content calendars for scheduling purposes, and published posts based on our content themes and calendars. No paid media was used during this time frame.

 

Content Themes: Stromboli Sunday, sports, customer love, trending topics

Tone: Witty, family-oriented