The D&AD New Blood Adobe brief asked students to rebrand Adobe Creative Cloud in order to reach out to a greater number of younger people, primarlily students. The Release Your Creative Instinct campaign is about inspiring more students to love their creative individuality, this is done by encouraging them to use Adobe CC. Visually the idea was designed around linking a unique concept of taking Adobe programmes and creative mediums, and linking them to animal instincts. Practically, the campaign encourages students to update their creative CV and skills set, as well as pushing through any creative barriers with the assistance of Adobe CC.
