Master Lock is the world’s toughest lock.
So tough, that having one on your basement door, locker or garden shed
will make people think you’ve got something to hide.
I really loved working on this campaign.
It's not often you get to have a piece of music orchestrated for a radio campaign,
but I was lucky enough to get it done this time. Thanks to Chris Querido from "Sonar" for creating a really nice piece.
With these kinds of campaigns performance is everything. We worked really hard sourcing the right voices, and Arnie from "We Love Jam" was on point with his sound engineering.
At the end, we got a campaign I'm really happy with. I just want to write more.
D&AD Wood Pencil - Campaign
Executive Creative Director: Justin Gomes
Senior Copywriter: Alex Goldberg
Senior Art Director: Ryan Barkhuizen
Music & Sound Composition: Chris Querido (Sonar)
Recording Studio: We Love Jam (Arnold Vermaak)