Chuck's Cup 2010
Design Direction
Staying true to the Chupa Chups motto of a 'Life Less Serious'. A 'less serious' version of the World Cup, fronted by Chupa Chups's enigmatic mascot Chuck was created. Chuck's Cup 2010 was born! A worldwide tournament where all you had to do to play was sit down, log on, and...look at a teacup that belonged to Chuck. A game anyone, anywhere with internet access could take part in.
Staying true to the Chupa Chups motto of a 'Life Less Serious'. A 'less serious' version of the World Cup, fronted by Chupa Chups's enigmatic mascot Chuck was created. Chuck's Cup 2010 was born! A worldwide tournament where all you had to do to play was sit down, log on, and...look at a teacup that belonged to Chuck. A game anyone, anywhere with internet access could take part in.
