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1848 | Gum Package Design

Looking at gum packages today, several are colorful and portray a sleek, modern look. To stand out I decided to throw it back to 1848, a time when gum was first being sold. In doing so, other brands don’t appear to meet the standards of what gum should truly be or taste like. This package design incorporates a “stash” and a “trash” side for the gum wrappers to be stored. 1848, stash, and trash were hand drawn type to bring that older feel into the package.