This was a social site I created for the T-Mobile company. While it never came to be, the exploration of the project was being followed closely by key stake holders within the company. This project was being conceptualized during the AT&T acquisition.

The project involved creation of a social site within the T-Mobile site that allowed users to connect, socialize, game and purchase apps or upgrades from a single landing point. The project allowed you to connect, play, and engage people from your laptop/desktop using apps that were on your phone.

When I presented it initially in 2012 to T-Mobile they were in the middle of the AT&T merger. The stake holders liked the concept but it was put aside during the merger and all "new" development was frozen. It should be noted that ability to connect your mobile device to the desktop and sync apps was not defined at this time. Facebook didn't support playing apps from desktop and ringtones were still hot items.

The project would allow T-Mobile to follow user buying habits, market specifically to users based on their usage style,  and connect users directly with a resource for downloading content customized to their needs.