At the Catholic University of Korea, summer time also signals the beginning of the Global English Outreach (GEO) Sumer Camp.
To drum up the excitement for the camp, GEO's mascot, Popo dons floral shirts and aviators to invite students to sign up. This campaign is inspired by Ray-Ban's 'Never Hide' illustrations, but with a cute bear twist.
Character design, graphic sets and a lively color scheme were created for use in print promotions, social media posts and event collaterals.