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    Exploring guerilla advertising
    Published:
ADVERTISING 

This is a guerilla style government ad campaign promoting the health benefits of vitamin D aka 
The Sunshine Vitamin.

The aim was to create a buzz and interest encouraging the public to engage in ‘Sun Zones’ around their cities and towns.

Research shows that 5-10 minutes a day of sun exposure will generate healthy levels of vitamin D.


(this is not a campaign promoting long lengths of sun exposure).