Austin Carlson's profile

JOIN Homeless Ads University Project

JOIN Homeless Ad Campaign
Help the homeless by joining in!
A non-profit organization stationed in Portland, Oregon, JOIN’s goal is to help out the homeless people in the area. My goal was to help branch out their goal through magazine print advertisements and through promotional shirts. The message for both was that the homeless are becoming transparent to our sight and no longer seen as another human being. As a part of the campaign the shirts would be handed out to people, including the homeless. Each shirt comes with a marker so the wearer can write any message on their shirt. Everyone has a voice, and they should be heard. Kutztown University project 2011

 *JOIN logo came from JOIN site
 *Cityscape on shirt: photo provided by Sergio Andreoni from stock.xchng
 *Maps in background provided by Oregon Official Highway Map and Rand McNally Oregon Map
JOIN Homeless Ads University Project
Published:

JOIN Homeless Ads University Project

Printed ad series that would run in local magazines in Portland, Oregon.

Published: