Maytag Dairy Farms
#3
#3
The focuses for my deliverables for Maytag Dairy Farms were based primilary on their heartland location and the history in the foundation. My observations taken for this project was to design authencity, making Maytag Dairy Farms feel like homemade. Maytag was founded in 1941 and family owned by Fred Maytag II, which became known as America’s finest blue cheese created. What makes Maytag Blue Cheese stand out from others is through their process of hand wheeling and carefully watched cave aging. I developed the identity to have the sense of “branding” representing their number one source for fresh milk - Holstein cows. The logo has the establishment date and state included to remind the audience where the heartland of blue cheese started. My pattern choice symbolizes the aging process and mid-blue color widely known for blue cheese packaging. Maytag Dairy Farms ranks among the world’s great cheeses, I even personally tried it, and designing a new branding was just as amazing.
