Butterfinger Crispy Peanut Butter
Product Extension & Copy-focused Print Campaign
Product Extension & Copy-focused Print Campaign
Butterfinger Crispy Peanut Butter is a product extension of the Butterfinger brand. The jar is shorter and wider
promoting the fun habit of eating peanut butter with your finger. A copywriting assignment that went the right direction and acclaimed by the professor.
promoting the fun habit of eating peanut butter with your finger. A copywriting assignment that went the right direction and acclaimed by the professor.
