"The Department of Motion Design at Ringling College of Art & Design seeks media to
excite and explain what the major entails to be showcased to prospective students along
with their families. Create an explainer video utilizing the opening and closing text lock-ups
along with the provided answer for the opening question What is Motion Design" 

Concept Breakdown

Knowing the age group would be broad, encompassing at least two separate 
generations, I selected a more playful style that would be visually digestible for any audience.
With the appeal of the video needing to draw attention along with build curiosity with prospective students,
I aimed to steer away from the stereotypical look of explainer videos to create a piece more
visually interesting. To do so I wanted to integrate my text to play the role of subject, but
seamlessly blend it with the environment. With the slightly more engaging text prompting the
viewer to continuosly watch the video to retrieve the message, I aimed for a suprise plot twist
corresponding to the provided text.

Behind the Scenes–Process Video

Thank you for viewing!