Some of the most iconic cars in history converted into a more efficient way of transportation.

DGT (Spanish Traffic Department) and the Spanish Government needed to raise awareness that another way of getting around the city is always possible. To change people's perception, we decided to turn some of the most iconic cars in cinema history into actual bicycles.
Role/
Concept, Art Direction, Copywriting

Client/
DGT ( Spanish Traffic Department)

Agency/
Ogilvy & Mather Madrid

Awards/ 
Shortlist. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Outdoor.
The Iconic Bikes
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The Iconic Bikes

Some of the most iconic cars in history converted into a more efficient way of transportation. DGT (Spanish Traffic Department) and the Spanish Read More
67
487
6
Published: