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    Jac5 is a underwear brand, based in Hong Kong. My role was to create the brands identity, carrying this right through to all printed and digital … Read More
    Jac5 is a underwear brand, based in Hong Kong. My role was to create the brands identity, carrying this right through to all printed and digital material. The brand is based on the owners much loved 5 jack russell's. To incorporate all 5 dogs into one logo i decided it should have a 5th leg. The goal was for the dog to look natural, but also leave you guessing, and leave it open for discussion. Jac5 has 3 product collections, is based on the dogs personality traits: LOYAL – stylish, casual, comfortable everyday underwear. SUPERSMART - is designed for suiting up and dressing for success. BARKING MAD – Colourful, stylish and a just that little bit quirky. So all brand material had to relate back to the personality it represented. Read Less
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