This project aims to primarily reduce the negative impacts caused by disruptions in sleep and wake periods (circadian cycles) in individuals engaged in activities during the night and early morning. It involves a family of products designed to inhibit the sensation of fatigue caused by the secretion of the sleep hormone (melatonin) and also facilitate the establishment of cyclic routine activities that enhance human activity and rest periods.
During the product creation process, elements were found that proved key in brand creation. One of them is the concept of LIGHT AS MATERIAL.
The name arises thanks to the fieldwork carried out with the human group, which in this case were the flower sellers of Paloquemao market who start their workday in the early morning.
The logo is the representation of the product development process, showing how it originates from the organic and culminates in a tangible object. Using organic and geometric figures, the flower represents the flower sellers of Paloquemao market, the circle symbolizes circadian cycles, and the inverted pyramid represents the formal object.
Las luciérnagas son el referente formal y conceputal del producto.
