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    Brevity Wit Productions, a production company based out of LA run by two experienced producers, needed an identity and branding along with a webs… Read More
    Brevity Wit Productions, a production company based out of LA run by two experienced producers, needed an identity and branding along with a website. For a logo they wanted something playful yet sophisticated and modern that didn't touch directly on the Shakespeare reference in the name (although it does hint at it). The website needed to be easily updated with video capabilities and a clean, modern look. Read Less
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Art Direction / Design / Web Design

Brevity Wit Productions, a production company based out of LA run by two experienced producers, needed an identity and branding along with a website. For a logo they wanted something playful yet sophisticated and modern.

Logo
Although I generally shy away from gradients in logos, Brevity Wit's logo will frequently be used on-screen in various ways which allows for some interesting possibilities. The bars look great as either a single color or with their gradient and leave open a lot of possibilities for animation (such as in intro credits). They also sneak in a reference to Shakespeare's line from Hamlet that is the namesake of the company. This is serious easter egg territory, but was fun and I love how it turned out. A Shakespearean sonnet has 14 lines - total bars in logo - broken up into three sections of 4 and a final section of 2 - as referenced by the direction of the bars in relation to each other. As they didn't want any overt references to Shakespeare in the logo, this was a nice way to sneak one in without getting garish. 

Website
The website, beyond being a match for the needs of the general identity, needed to have video capabilities. The header video currently works as a billboard for their most current project and will eventually become a video slider with current work along with a demo reel. A single page site worked great for the initial launch. As the company grows, it will be expanded to include a news section/blog, expanded portfolio pages as well as an expanded "About" page.