Every two years the Special Olympics World Games are organized to recieve athletes with intellectual disabilities and great talent for sports. In the edition of 2015, the city of Los Angeles was going to host the event and the federation of El Salvador needed some help to do a fundraising with de public in order to send a delegation of athletes to participate. We were commissioned to work the campaign for facebook and the path choosen was to present these great heroes as happy individuals not competing, but having fun with their mates as they feel joy winning and participating in this games. Just having fun.
Agency: Ogilvy & Mather El Salvador
Client: Olimpiadas Especiales El Salvador
Creative Director: Joshua Rueda
Art Director: Alex González
Graphic Design: Karen Saavedra
