The DSW ad was designed with one thought in mind, to capture the hard-working male who is as reliable as his boot. The ad was designed for store windows, malls, etc. The design contains simple imagery along with a strong headline, "Leave Your Mark On The Job." In a competitive market, the ad focuses on being your very best and accomplishing all of those things in a Wolverine boot. (Both Wolverine and DSW logos used strictly for education purposes).