When it comes to South Beach hotels, those fortunate enough to have experienced The Raleigh in Miami, claim it has a perfect blend of characteristics: Chic, yet warm and inviting; glamorous, yet without attitude; historically iconic, yet tastefully modernized. When I was assigned to work on their brand management and identiy creation, I wanted the visual identity to resignate the same characteristics. Central to the design and my considerations has been the concept of Mystery. I have worked to capture this idea through abstraction and subtlety of application in order to create an aesthetic
that is both elegant and contemporary.
that is both elegant and contemporary.
