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    ECL is a pan-European umbrella organisation of national and regional cancer leagues.

Cancer code

The vision of Association of European Cancer Leagues is for a Europe Free of Cancer. The role of ECL is to facilitate the collaboration between cancer leagues throughout Europe and to influence EU and pan-European policies. The mission of the Association of European Cancer Leagues is to influence and improve cancer control and cancer care in Europe through collaboration between its members in their fight against cancer, and to influence EU and pan-European policies. Their research shows that very few people know about the Code, and so they were looking to promote it and its messages through some engaging and entertaining means. Therefore, they asked us to create a short video that would introduce and summarize the messages of the Code. We needed to focus on a positive, colorful and not too imposing character of the script. That’s why we have decided to show short, funny scenes that touch great key messages.

Copywriting: Maria Pawlikowska
Storyboard & Concept-art, Illustration: Katarzyna Klas
Rigging, Animation & Compositing: Paweł Granatowski
Music & Sound Design: Studio Nagrywarka
Art Direction: Sławomoir Wydra
Project Manager: Magdalena Czaicka
New Business & Account Manager: Gosia Kucharska