Intergrated Marketing Campaign The opening of a new office building sparked an opportunity for the Mayfield Clinic to refresh its branding identity. The new building featured a large entrance wall, and our medical illustrators designed the wall to reflect the mission statement. We depicted silhouettes of patients using the same colorful material used throughout the clinical spaces, with a neural network background printed on wallpaper canvas. The wall features the updated company logo and mission, which is to provide the best neurosurgical care for our patients. Our team designed and integrated the updated identity throughout all marketing and patient materials, website and we also designed materials for the grand opening, also featuring the colors of the new space.