Background
The Benaki Museum ranks among the major institutions that have enriched the material assets of the Greek state. It is also the oldest museum in Greece operating as a Foundation under Private Law. Through its extensive collections that cover several different cultural fields and its more general range of activities serving more than one social need, the Benaki Museum is perhaps the sole instance of a complex structure within the broader network of museum foundations in Greece.
Logo Inspiration
Drawing inspiration from the archtecture of the main building of the Benaki Museum we discovered those heavy vertical and horizontal lines that in combination with the letter "M", from "Μπενάκη" (Benaki), created our final logo.
Brand research & analysis: Dimitris Despotidis, Lila Kikarea, Margarita Petraki and Panagiotis Siasiamoutis
Graphic Design and images: Nikos Lymperopoulos