Avast.com | version 7 web copywriting for mobile
Samples of Jason Mashak's 2012 messaging on avast.com
Samples of Jason Mashak's 2012 messaging on avast.com
As part of our Marketing/PR department, I begin with my own research and by brainstorming with our eCommerce department, looking at: what worked well with the previous version, what we would like to change with design, what messaging is already outdated, what the current industry buzz is (or should be, in terms of innovations by our own developers), and too many other factors to list here.
After many revisions, as well as technical edits by our QA department, I then get my final text approved by our eCommerce and Marketing directors, CFO, and CEO.
The biggest challenge is to write both geek-friendly and grandma-accessible messaging that is simultaneously informal and yet conservative -- the ultimate goal of which is to steer clicks and generate revenue.
After many revisions, as well as technical edits by our QA department, I then get my final text approved by our eCommerce and Marketing directors, CFO, and CEO.
The biggest challenge is to write both geek-friendly and grandma-accessible messaging that is simultaneously informal and yet conservative -- the ultimate goal of which is to steer clicks and generate revenue.
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