My thesis is all about how to propose the frameworks for the brand strategists and managers to composite the traditional approaches to brand crisis management. And thus determine the role of design in reducing brand crises and conduct a crisis resistance culture.
“ They are complex, so maybe difficult. But if consumers seem to know about and clearly understand brands, then why do businesses and organisations continue to get it so wrong? ”
In response to the current complexity of the 21th century, the brand ideals are to create and maintain the emotional connections with users through different approaches (Cooper, 2006). However, because of the emotional attachments with consumers, brand becomes more complex, sensitive and vulnerable as human senses. It means that the brands with appropriate strategies can become more successful over than they expect, but with several branding mistakes, they can also be wiped out of the market faster than their imagination. Even enormous and successful organi zations were pushed themselves into chaotic situations because of their branding troubles and their inappropriate responses...
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