For the 2015 YCN Fedrigoni Brief we were asked to create a promotional piece for the paper company's new paper outlet. I explored a few ideas and came to the conclusion that paper craft was the best way to create a fun and different promotional piece. Placing all the models created in a briefcase linked the business side of the company to the creative side, also creating a contrast between the outside and inside.
The open briefcase with the imaginary paper factory inside.
Closed riefcase
A detailed view of the inside of the briefcase.
A detailed view of the inside of the briefcase.
The propsed shop name on the upper portion of the briefcase
Creating the inner models for the briefcase
Work in progress
Work in progress
