BODHI make paleo and protein bars with an unusual ingredient; Cricket flour. So we gave them a brand identity and packaging worth chirping about. With a confident design and a strikingly simple colour palette, BODHI communicates it’s all-natural message with appealing clarity.
A simple antennae shape over the ‘O’ in the logo gives a smile in the mind and subtly nods to the cricket ingredient, adding a touch of humour to the health bar market.
Enlightenment is at the heart of the BODHI brand, and we captured this with the ‘For mind, bodhi & soul’ strapline; Perfectly summing up the brand’s personality, which takes good, natural food seriously without being preachy.