The Barbie Fusions Project
BARBIE FUSIONS
 
These posters were part of a larger campaign aimed around changing the idea behind gender stereotypes in toys. The project involved creating a new set of Barbie dolls that varied greatly from the general kind of doll that is often sold under the brand. This was done by combining various other toys with Barbie dolls. The resulting toys were then shown to young children at a primary school, none of which seemed to mind the fact that they were Barbie dolls.
The Barbie Fusions Project
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The Barbie Fusions Project

The Barbie Fusions Project
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68
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Published:

Creative Fields