Project: Redesign of clothing trade mark for the whole family of average class
Hypermarket network has its own brands - "maglietta" and "max&finch" - clothing lines for ladies and men accordingly, include product lines of underwear, jeans, casual and accessories.
The original design of these trademarks has been made in China and the brands were associated by most of people with low quality product. One had to create a European look like brand of these products.
Hypermarket network has its own brands - "maglietta" and "max&finch" - clothing lines for ladies and men accordingly, include product lines of underwear, jeans, casual and accessories.
The original design of these trademarks has been made in China and the brands were associated by most of people with low quality product. One had to create a European look like brand of these products.
Maglietta. Before and after.
Max & Finch. Before and after.
