Project : Cake XP 2015 CNY Ang Pow
Agency : Cake Experiential Communications (Asia) Sdn Bhd
Art Director : Shaiful Ayisy
Graphic Designer : Aaron Teh
2015 is the year of goat hence the name 'Yang pow' came into the whole concept. 'Yang' means goat in simplified chinese. Goat peeping out from the oriental circular clouds pattern gives a cheeky, cute and fun outlook.
Goat peeping out from the oriental circular clouds
Oriental circular cloud pattern