CHINESE WISDOM 徐曉明中醫外科診所
"Xu Xiaoming TCM Surgical Clinic" aims to develop the peripheral industries and products complying with the modern life form to promote the development of TCM surgery at home and abroad and people’s extensive cognition of it based on his professional experience in TCM surgery over the years and the unique treatment method in alchemy as well as medicine research passed down by his ancestors. 1983ASIA abstracts three core elements in the brand: The “elixir vitae” showing the best wisdom of TCM, The “alchemy furnace”, a container indicating the best Oriental wisdom, Xu Family, A symbol for inheriting the wisdom of a big family.We have found the relation among them---cultivation, which refers to not only the alchemy in physics, but also the pursuit of and blessing for good health and longevity possessed by easterners in their spirit. After studying large quantities of materials, 1983ASIA has refined and designed several concepts on TCM-based health promotion/treatment/alchemy and spiritual pursuit of “good health and longevity”; and it helps the brand to differentiate in levels in design and nature for sustainable development in the future based on the demands in two aspects of “professional treatment” and “development of daily life health promotion products”. So, as a designer, it has done its due part in the popularization and progress of TCM in the whole world!
CATEGORY：DESIGN CONSULTANT, BRANDING DESIGN, PACKAGE DESIGN 设计顾问，品牌設計，包装设计
DIRECTOR：SUSU & YAO 苏素 & 杨松耀
DESIGN：SUSU, YAO, CHAN HAO MIAN, FENG LIANG 苏素，杨松耀，陈浩绵，冯亮
COUNTRY：CHINA, SHEN ZHEN 中国，深圳
EVERYTHING STARTS WITH A BELIEF
604, B3 building, OCT loft north area, Nan Shan district, 518000, Shen Zhen, CHINA.