The modular letterforms were inspired by Mondrian’s iconic painting “Broadway Boogie-woogie” which so aptly captured the energy and pace of a city’s intersections — of streets, lives, infrastructures, communities, ideas, transportation, and organizations. It is a true consortium of collaborative spirit.
The announcement took place on Monday, 23 April 2012.
Here are a couple links to NYU's announcements and press conference photos & video:
