Burgers bar
Burgers bar 

 Branding a Jerusalem based burgers joint and turning it from a local brand to a hip, fashionable and relevant brand chain.   Burgers bar is an old cozy milestone in the Jerusalem fast-food scene lacking a unified identity. The strategic solution was building a national brand but keeping it intimate and cozy as well as adding urban and fashion values. The logo, which is simply the letter B, is very memorable also alternating a supplemenal typography which makes it more modular but still very easy to use in a variety of applications. The graphic language is taken from the world of  "patches" which creates a combination of a very "homey" feel but very young and fashionable. Our work included the design of the logo, packaging, bags, menus, wall papers, sings, employee's uniform etc.  
Burgers bar
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Burgers bar

237
8,728
0
Published:

Creative Fields