Urbane Logo Development

Urbane Logo Development
The brief that was assigned was to create a hypothetical product and advertise it. We decided to create a private members club that would cater to business men and women. The club would be highly exclusive and would provide a space for our target audience to meet and collaborate in a exclusive environment. I designed the following logo's to enforce our brand guidelines of elegance, sophistication and exclusivity whist also attempting to create a logo that would be visually appealing for our intended target audience. 
Some very early concepts.
Some more initial concepts. 
Refinements. 
The final logo.
Urbane Logo Development
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Urbane Logo Development

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