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Igloo - ice cream on the rocks

Branding a new ice cream chain.
Igloo is a chain, bringing to Israel for the first time costume made ice cream, giving the costumer a fun and colorful experience. The logo Combining formal customary in the fashion and cosmetics worlds with original and somewhat retro type, corresponding with the shape of ice cream. The graphic language intensifies the experience with the use of fun and colorful icons.
The different colors that were chosen for the logo and icons express the "costume made" value of the chain. The project included full image design, strategy, copy-writing, design of the logo, packaging, signs, website, etc.

The project was done in collaboration with Anna Geslev studio.