Motivation Matters founder Linda Lee, Ph.D. has been molding minds for decades, but she wanted to promote motivation-based mental fitness outside of the public school system.

 

Linda came to us with only a name and her vision. The resulting bird logo mark is the embodiment of her quest to educate – continuously moving forward and upward. The overall design language reflects the company’s modern take on alternative education, including slim business cards that feature a rich satin finish with spot varnish to highlight the soaring motion of the bird mark. Stationery, marketing materials, and a responsive website rounded out the project.