This is my first ads project "Old School VS New School" when I was studying level 2 in college.
The Leica M-Monochrom allows its users to capture super high quality images that are rich in details.
In these two posters, I’m using the idea of making things transparent in order to capture the image that I want.
It portrays the idea of ‘clear’ via making things transparent. Due to it being a monochromatic camera, I decided to change the colour scheme of the captured image to black and white.
As most of the Leica users are mainly use for taking scenes so I chose to taking street photos. And I’m also using yellow and noise in order to make it be more vintage.
Moodboard
