Fossil Rebranding
A Graphic Design Project
A Graphic Design Project
Assignment:
Working in teams of three, we were charged with rebranding a company of our choice by refining and executing its identity system. This would consist of the concept development, branding, a consistent message, a new logo, positioning statement, process book, tagline, guidelines manual, stationary system, and website mockups.
Result:
Working in teams of three, we were charged with rebranding a company of our choice by refining and executing its identity system. This would consist of the concept development, branding, a consistent message, a new logo, positioning statement, process book, tagline, guidelines manual, stationary system, and website mockups.
Result:
We decided to rebrand Fossil to cater more to the 20-something world traveler. This included everything from new lines of weekend bags, suitcases, and passport holders as well as vintage pieces called “Fossil Finds” from all over the world. The online presence included Facebook, Twitter, Foursquare, Instagram, and most importantly, Pinterest. The online catalouge of products would be a Pinterest board with live feedback from customers and the ability to pin it to your personal pinboards. With Foursquare and Twitter, you can check into Fossil locations or pretty much anywhere and tweet the hashtag #destinationfossil with your posts and the feed would appear on the Fossil website. You can also tweet instagram photos to the Fossil account for a chance to be featured on the website.
