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    Chloé was established in 1952, when its founder Gaby Aghion had the revolutionary idea of inventing the concept of luxury ready-to-wear. More tha… Read More
    Chloé was established in 1952, when its founder Gaby Aghion had the revolutionary idea of inventing the concept of luxury ready-to-wear. More than fifty years later, Chloé’s vision of women in fashion and fragrances lives on, loyal to strong values: femininity, effortlessness, grace, modernity & free-spirited. In 2015, I was approached by Chloé eCommerce team to work on a design refresh of the brand's online presence. We worked on enhancing the appeal of the brand and creating a new responsive shopping experience. The new Chloé eCommerce platform delivers a rich and immersive experience through high quality imagery, a playful and seamless user flow and an inspiring brand story-telling. Read Less
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LUXURY "PRÊT-À-PORTER"

Chloé was established in 1952, when its founder Gaby Aghion had the revolutionary idea of inventing the concept of luxury ready-to-wear. More than fifty years later, Chloé’s vision of women in fashion and fragrances lives on, loyal to strong values: femininity, effortlessness, grace, modernity & free-spirited. Together with Chloé digital team we worked on a design refresh of the brand's online presence, enhancing the appeal of the brand and creating a new responsive shopping experience. The new Chloé eCommerce platform delivers a rich and immersive experience through high quality imagery, a playful and seamless user flow and an inspiring brand story-telling.
 
CHLOÉ
 
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User Experience, Design & Art Direction
 Brand Website