Sol is a lager currently owned by Heineken, who recently introduced an alcohol free range of lagers after the launch of their 0.0% MAXX brand. Sol currently is not a part of this range, which includes other brands such as Amstel and Tiger. To further their range of 0% / low alcohol lagers, I had the idea of creating a similar product for Sol, called Sol Zero, that would be referred to as ‘Solo’…
I used Affinity Designer to recreate the original Sol logo (process below) and eyeballed the zero, keeping it consistent with the three previous letters and taking certain styling queues from the 'o'. The final step was to change the colour, this is for maximum brand awareness and to distinguish Sol from Solo clearly. I choose these colours to reflect how cool the beverage should be and the colour of the skies and ocean that you would naturally expect when drinking in sunnier climates.
