With city populations on the rise, living spaces have become increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution.
To demonstrate this, we built an entire IKEA store in a 10.5cm x 8.8cm web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department and buy all of the featured products.
Awards:
Cannes Lions - Silver in Cyber
D&AD - Wood Pencil in Design & Wood Pencil in Digital
One Show - Silver Pencil in Digital
Clio Awards - Silver & Bronze in Digital
London International - Bronze in Digital
Dubai Lynx - Silver in Digital
Browse by department...
click...
and buy!
